About Pay Per Click

What is PPC?

Pay-per-click (PPC) is an online advertising strategy in which you only pay when people click on your ad. When you see an ad at the top of your Google page, that business only pays Google when someone clicks on it.

What are some types of PPC?

Google AdWords might be the most popular, it allows your to run ads on the search results and on private websites, but other search engines like Bing have their own version of PPC. Social media platforms alsooffer PPC advertising models.

How do I use PCC to grow my business?

First your need to create a campaign. Will the campaign revolve around a new product? A special sale? Then you need to create an ad group related to your campaign and find keywords related to it as Google willuse those keywords to determine where to place your ad. You’ll alsowant to curate the text within your ad to entice people to click on it. Finally, you’ll want to have a professional looking website so that when people click on your ad they are not turned away by webpage that looks like it was created in 1999.

PCC can be overwhelming for any small business owner but you don’t have to venture on this journey alone. A professional and experienced team can prevent you from losing money.